The Beginning of Don Moore Automotive
Don Moore Automotive has been a leader in the tri-state’s automotive industry since 1919. We began with a single franchise dealership just as the widespread popularity of the car was dawning, and have since grown to offer a distinguished line-up of vehicles that represents over 85% of available automotive makers available in the United States.
In 1919, the American automobile industry was on the cusp of a boom, and in August of that year the three Short Brothers, Percy, Kelly, and Harry, decided to capitalize on the trend and founded Short Brothers Motor Company. They initially signed contracts to sell Scripps-Booth and Stevens Salient-Six automobiles. Not even a year into their venture, the Short Brothers signed a contract with Chevrolet Motor Company to sell Chevrolets. They received their first Chevy on February 2, 1920, and later sold it to the then-minister at Settle Memorial Methodist Church, making small history in Western Kentucky: it was the sale of the first enclosed automobile sale in Western Kentucky. The Short Brothers sold 24 new vehicles in 1920.
Fifteen years into business in 1934, the Short Brothers’ volume had risen to 306 new and 438 used vehicles. Around this time, Percy Short's son, Don P. Moore, Sr. joined the group.