During the 1970s, a lot changed in the automotive industry and especially in our company. At the recommendation of General Motors, the name of the dealership changed from Short Brothers Motor Company to Don Moore Chevrolet – Cadillac in 1970.
This decade also saw a major shift in the way automotive dealerships marketed themselves. For the first time, local television commercials were a major part of marketing efforts. Don Moore, Jr., embraced TV advertising, starring in the dealership’s first commercial. In the ten second spot that aired during The Lucy Show, Don Moore, Jr., started his tenure as a creative commercial star. He would go on to star in ads with all kinds of themes and attention-grabbing concepts during his time as president.
In 1982, Don Moore III graduated from the University of Kentucky and joined the family business. Don Moore, Jr., was happy to pass the torch to his son. He moved on to work in farming full-time and made Don Moore III general manager just one year later.
Under the leadership of Don Moore III, the company continued to be successful. From the late 1980s through the 2000s, a series of acquisitions and expansions helped the business grow into what it is today. Don Moore III and his brothers John Moore and David Moore now operate five dealerships and 13 franchises. With four generations of hard work and success, Don Moore Automotive has become a pillar of the Owensboro community. We look forward to serving you for another ten decades.